| Ten
Tips for Getting the Most out of Your
Business Cards:
1. Remember that your business card
is a marketing opportunity. It
may be your first impression to
a new client.
2. Understand that your business card is a marketing tool; it should be unique,
reflecting your business and its offerings.
3. Your business card should give as much information about your business as
possible–without
looking cluttered. Use both sides if the need arises. When you have lots of
information to provide, and even a two-sided card is not enough space, consider
using a folded business card.
4. Although the design of your business card should be unique, the size of
the card should be standard so it can easily fit into storage files, wallets,
organizers,
rolodex, etc.
5. Invest in quality paper for your business cards. Subconsciously,
people will associate the feel of quality with your business.
6. In line with your business cards, your stationery and envelopes should reflect
your business' personality. Think about the design carefully before having
it printed. The design should be viable for all printed pieces you'll need.
7. If money allows, consider using more than one color, and even full color
in your business cards. A second color, used correctly, indicates
sophistication
and
professionalism. Full color can rally make a splash!
8. Be sure that your company's logo, typeface or font, and color scheme all
complement one another.
9. Remember other items as well, such as t-shirts, work shirts, hats, mousepads,
etc.- they should all have a similar design to your business card. Is your
logo versatile enough for all applications?
10. Use a graphic designer to develop your logo, and business cards from your
ideas and needs. A professional can ensure these important pieces represent
your business appropriately.
Stop
in today and speak to Rick and Tom about
your needs and ideas. The Print Master
team can ensure the finest
quality at a competitive price!
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