In What a Beautiful World the great jazz artist, Louis Armstrong, sings, "I see trees of green/red roses, too….I see skies of blue and clouds of white… The colors of the rainbow so pretty in the sky."

When you start thinking about your next newsletter, brochure, business cards or presentation, remember you have the whole world of color that Louis Armstrong sings about. Color is the most powerful tool you have. It sets the tone or personality of a piece, it attracts readers the same way a flower uses color to attract bees, and it helps to direct readers to important information.

Studies show that color attracts 50% more readers than black and white. Color communicates ideas better and faster, makes a lasting impact, and motivates your audience.